In the Buffy Server we work with a Reputation system. Doing things for the poeple in this world makes sure that people remember you, in a good way or bad way. 

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By helping certain people in the world they will be more inclined to open up their stash of special goods to sell only to you or learn more about a certain quest you are on.

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In general people will remember what you have been doing, wether be good or bad. Doing good things will get you noticed by certain faction groups such as the slayers and ding naughty, evil things will make sure that you will get friends from the vampires, demons and other nasty critters that bump in the night.

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Everything your character does will have an effect upon the poeple around you. Sometimes even to the point where they will draw weapons!

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So it will be entirely up to you what kind of impression your character will make while playing on the server.